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Brand voice
Keep messaging aligned with the site: capable, trustworthy, product-led, and focused on measurable operational value.
Aproxy Brand Assets
Aproxy brand asset library
This page packages the core visuals already used across Aproxy, including logo variants, brand marks, product visuals, and the base palette for press kits, partner pages, and launch materials.
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Brand Foundation
Built around proxy infrastructure and data collection workflows
Based on the current website, Aproxy's brand expression centers on global coverage, stable connectivity, developer-ready APIs, and scalable data operations.
Product family
These links reflect the current structure of the Aproxy website and work well in partner pages, decks, and media summaries.
Asset Library
Download current Aproxy brand assets
Every item below comes from the current project files. Keep original proportions whenever possible and avoid recoloring or stretching the artwork.
Wordmark logos
Best for headers, media footers, partner materials, presentations, and primary website placements.
FileSizeBest useFormatActions
Brand symbols and icons
Best for avatars, favicons, compact navigation, app entries, and square placements.
Palette
Core Aproxy color system
These colors are distilled from the current logo and interface layers to keep web pages, decks, and campaign assets visually consistent.
Primary accent used in the A symbol, emphasis states, and action surfaces.
Primary dark tone for wordmarks, headlines, dense content blocks, and product framing.
Soft neutral for page backgrounds, content containers, and generous negative space.
Useful for high-energy product covers, feature highlights, and secondary visual support.
Guidelines
Recommended usage rules
These suggestions are derived from the existing Aproxy website and fit most online brand, partner, and editorial placements.
Do
- Use the dark wordmark on light backgrounds and the light wordmark on dark ones.
- Keep generous clear space around the logo in headers and promo blocks.
- Pair visuals with the teal and deep navy brand colors first.
- Keep product naming consistent with the website, such as Residential Proxy and SERP API.
Don't
- Do not stretch, squash, or rotate the logo.
- Do not change the color relationship between the symbol and wordmark.
- Do not add strokes, shadows, or glow effects to the mark.
- Do not place low-contrast logo versions on unreadable backgrounds.
